Our mission is crystal clear: to demystify the often confusing and complex world of technical content, making it both accessible and engaging. In my previous post, we explored the powerful role that storytelling can play in achieving this mission.
In this post, let’s dive into the core elements of compelling storytelling and discover how to integrate them seamlessly into our technical content, all while avoiding the treacherous path of unnecessary fluff. We’re well aware that “fluff” is a dreaded term in the world of engineering. I can almost visualize my aviation engineer friend frantically running his fingers through his hair. But, resolute, let’s embark on this intricate journey.
Character Development
Effective stories feature relatable characters. To begin, let’s humanize our users by giving them a name. This doesn’t have to be hard or fluffy. For instance, instead of the command, “Follow these steps”, we could simply say, “When Amanda faced this issue, she followed these steps.” This slight shift in tone makes our instructions more relatable, inviting readers to navigate the situation alongside Amanda.
This technique is often used when designing e-learning modules. It gives the learner a supportive partner. It could also be used effectively in user manuals. It encourages our user to think, evaluate and compare what Amanda has done to what they are doing.
Conflict and Resolution
Every compelling story has its conflict and resolution. Apply this by recognizing the challenges and problems your users encounter. A significant part of my work revolves around assisting people in solving problems—not by offering answers but by guiding them through critical thinking. These problems can range from locating missing paperwork to rectifying an incorrect serial number input by an external party.
Given the diversity of the problems they face, there’s no one-size-fits-all solution. Therefore, it’s crucial to present scenarios that foster our team members’ problem-solving skills. Scenarios featuring a relatable character like Amanda can help our team members navigate their unique situations more effectively.
Narrative Structure
When possible, structure your documentation like a narrative. Commence with an introduction that sets the stage, followed by the main content or instructions, and conclude with a summary or next steps. This approach offers a logical flow to the information, facilitating user comprehension.
Every standard operating procedure tells a story—specifically, the story of how a particular task is effectively accomplished. Your procedure should guide the user down the correct path, making clear why these steps are necessary (the trigger) and the steps themselves.
Visual Storytelling
As discussed in my previous post, integrating visual elements into your work is a given. A picture truly is worth a thousand words. However, visual storytelling isn’t limited to illustrations alone. Video elements can effectively guide users through processes and break the monotony of written procedures. Of course, creating videos is an art in itself, and you may need special tools, but it’s worth considering.
Analogies and Metaphors
Analogies and metaphors can bridge the gap between technical jargon and everyday language. They enable users to relate to unfamiliar concepts by drawing parallels with something they already understand. For example, explaining a computer’s memory as “similar to a person’s short-term memory” can make it more relatable.
Keep It Simple
While storytelling can enhance technical documentation, it’s essential to maintain clarity and conciseness. Avoid lengthy anecdotes or excessive embellishments that divert from the primary message.
As we set out on this journey, remember that integrating storytelling into technical documentation can be tricky. Knowing when and how to use it is half the battle. While it may not be suitable for every scenario, always consider it as a valuable tool to enhance accessibility and engagement. Happy writing, and may your technical content be as captivating as it is informative!
Great information. All these points are excellent even if you are attempting to explain a situation to someone, not writing a technical document. If you are giving a speech, as you prepare your talk think about inserting some of these ideas and concepts to make things more relatable.